Wisconsin

6.0 million people live in Wisconsin. Its population grew 1.3% since 2020, the 17th slowest of 51. The typical household earns $80,213 a year, 5% below the national median, and the median home is worth $316,500, 15% below the U.S. median.

Population: 6.0 million; 21st highest of 51
Median household income: $80,213; 5% lower than the U.S. ($84,780)
Median home value: $316,500; 15% lower than the U.S. ($371,100)
Poverty rate: 10.3%; 1.5 points below the U.S. (11.8%)

Economy

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Median household income

$80,213 per year

5% lower than the U.S. ($84,780). 19th lowest of 51.

Half of households earn more than this, half earn less. 2025, in 2025 dollars.

Income per person

$45,542 per year

3% lower than the U.S. ($47,171). 25th highest of 51.

Total income divided by every resident, children included. 2025, in 2025 dollars.

Poverty rate

10.3%

1.5 points below the U.S. (11.8%). 21st lowest of 51.

Share of people living below the federal poverty line. 2025.

Average commute

23.2 min one way

15% lower than the U.S. (27.4 min). 11th lowest of 51.

Average travel time to work for workers 16 and older. 2025.

Housing

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Median home value

$316,500

15% lower than the U.S. ($371,100). 21st lowest of 51.

For homes lived in by their owners. 2025, in 2025 dollars.

Median rent

$1,219 per month

22% lower than the U.S. ($1,557). 19th lowest of 51.

Gross rent: contract rent plus utilities. 2025, in 2025 dollars.

Homeownership rate

68.1%

2.8 points above the U.S. (65.3%). 21st highest of 51.

Share of occupied homes lived in by their owners. 2025.

People

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Population

5,972,787

1.7% of the U.S. total. 21st highest of 51.

Estimated number of residents. July 1, 2025.

Population change since 2020

+1.3%

1.8 points below the U.S. (+3.1%). 17th lowest of 51.

Growth since the 2020 census. April 2020 to July 2025.

Under 18

20.5%

0.6 points below the U.S. (21.1%). 19th lowest of 51.

Share of residents younger than 18. Latest available.

65 and older

20.8%

1.9 points above the U.S. (18.9%). 14th highest of 51.

Share of residents 65 or older. Latest available.

Born abroad

5.4%

9.3 points below the U.S. (14.7%). 11th lowest of 51.

Share of residents born outside the United States. 2025.

Race and ethnicity

White largest group

White residents are the largest group in Wisconsin, at 77.7%. Nationwide they are 56.1%.

White, Black, Asian and Other exclude Hispanics, who can be of any race. Other covers all remaining non-Hispanic residents, such as American Indian, Alaska Native, Pacific Islander and multiracial people. July 1, 2025.

White 77.7% U.S. 56.1%
Black 6.3% U.S. 12.3%
Asian 3.4% U.S. 6.6%
Other 3.9% U.S. 4.5%
Hispanic 8.8% U.S. 20.5%

Education

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Bachelor's degree or higher

35.2%

2.2 points below the U.S. (37.4%). 23rd lowest of 51.

Share of adults 25 and older. 2025.

Health

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Without health insurance

7.4%

2.8 points below the U.S. (10.2%). 14th lowest of 51.

Share of people under 65 with no health coverage. 2025.

Source: U.S. Census Bureau (American Community Survey 2020–2024, Population Estimates Vintage 2025, QuickFacts, county population estimates by race and Hispanic origin CC-EST2025). How we use this data.